Shoutbox
"An superb new database to the market. A trusted, leading brand, with over 1.2 million responsive individuals, who have all purchased with their Diamond Club card since January 2010."
1.1m records - 2010
B&Q has placed it's Over 60's Diamond Card database, with over 1.1m 2010 shoppers, on to the market exclusively through HJ Marketing.
B&Q is the UK's leading DIY retail brand and will be increasing the file on an ongoing basis.
Profile:
- Aged 60+
- 60% are male
- 80% married or living with partner
- Financially astute
- 89% home owners
- E-savvy - 75% have access to internet
- Interests include gardening, travel, investments and DIY
Over 60 but certainly not over the hill, members of the Diamond Cluc are enjoying their life to the full. Financially astute, these individuals like to have their house and financial affairs in order. With many members heading towards retirement and private pension, they have the luxury of both time and money.
This file is a must for any non-competitive mail order promotion/offer or product, financial services including credit cards, charity fundraising, magazine subscriptions, travel and quality household/consumer products.
For any additional information please give Mark a call on 01525 376690
Click the above for the B&Q Datacard