Shoutbox
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List & Insert Sales
Our philosophy on list and insert sales can be summed up very simply:
- Keep the portfolio manageable. We deliberately manage a relatively small number of lists and insert programmes so that we can give each and every one the time and energy it deserves.
- Nurture and develop our relationships with list & insert planners and buyers, both within the agency and direct sectors.
- Work with our list owners and insert providers to show that additional revenue can be generated from other related channels (e.g. affinity partnerships) and that these work alongside traditional list & insert sales.
- Keep testing new ideas!
If you have a customer or enquirer database, or an insert channel that you would like to generate revenue from, call Mark Jackson now on 01296 468558 or email mark@hjmarketing.co.uk