Shoutbox
"A baby is born every 3 minutes in the UK alone! The average age of a first time Mum is now 30 years. One disposable nappy takes over 200 years to decompose!"
200,000+ records
The Baby Welcome file is regularly cleaned and updated to ensure that the data is maintained to a very high standard for third party rentals.
The Baby Welcome data was collected immediately after the birth of the child and a Baby Welcome gift pack containing product samples and specialist information is given to New Mums by either their Midwife or a Health Professional within the hospital.
Households with children aged 2-10yrs may be selected and also families with older children can be easily indentified.
Baby Welcome continue to communicate with their members and as a result of this, the file is now 100% populated with all primary selection fields including no. of children within household, child and mother DOB, child gender and 1st time /subsequent mothers.
Profile:
- Age 24 – 40yrs, female
- Household income £20k - £30k
- Married with children at home
- Home owners of semi/detached property
- 2 car families
- Red top newspaper readership
- Highly responsive to financial offers
- On-line at home
- Above average credit card ownership
- Interests include; eating out, gardening, cookery, DIY, catalogue shopping & fashion
The Baby Welcome files are ideal for a broad range of mail order offers including, financial services, mail order catalogues, publishers and utilities.
For additional information, please give Ian a call on 01296 468558.
Click for Baby Welcome Datacard