Affinity Marketing LinkedIn Group reaches 500 members

It’s official – the Affinity and Partnership Marketing UK LinkedIn Group now has over 500 members and counting! The Group is the brainchild of our very own Nick Howse, managing director of Howse Jackson Marketing and long-standing affinity marketing pioneer.

A few years ago, Nick could see the potential in a LinkedIn Group that not only circulated affinity news & information but also allowed members to put forward affinity marketing opportunities to each other in a controlled group.  The end result is a thriving community of affinity professionals with almost 70% of members occupying a senior corporate position.

The Group also places great importance on marketing education and we frequently offer free whitepapers for download.  The whitepaper page can be found here, the latest being our whitepaper on inserts.  This medium is often undervalued but in our experience can generate exceptional ROI when planned properly, especially using niche affinity opportunities.

If you haven’t already joined our affinity marketing group, you can do so immediately by accessing the Group here.  Applications to join are dealt with swiftly, although as Nick points out not on Christmas day!

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MAY 11TH, 2016

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