Affinity partnerships – let us do all the work

As one of the UK’s longest-standing brand partnership and affinity marketing agencies, we’d like to think we know a thing or two about collaborations between brands – both the opportunities and the pitfalls. Indeed, over the years we’ve run numerous successful campaigns on behalf of brands of all sizes (large FTSE 100 retailers and SME’s).

Fast forward to 2016 and opportunities still abound. Indeed, we recently read a piece in The Drum about how partnership marketing ‘holds clues for collaborative success post-Brexit’. Indeed it does. And more.

That’s why we’re reaching out to companies and offering brand partnership audits whereby we identify potential revenue channels (e.g. statement mailings, despatch notes, email order confirmations etc) as well as helping brands maximise their potential by offering a full management and media sales service.

How does it work? Following an initial free consultation, which often includes an NDA agreement, we recommend what areas of a brand’s portfolio and consumer touch points have the potential to promote third party offers. Once these channels have been approved, third party offers are carefully scrutinised and evaluated before presentation to the brand as potential new revenue streams.

With robust contracts between brand partners as well as skilful management, we are able to manage the entire process – from identifying opportunities, sourcing brand partners, overseeing contractual arrangements, implementing the campaigns and analysing the ROI. It evens includes roll-out of successful campaigns.

Put simply, the opportunities for brands to create scaleable additional revenue for little work on their part are real, tangible and proven.

We’ve been implementing brand partnerships for years – including identifying areas for potential collaboration, sourcing partners and managing entire campaigns. The results have often out-performed because these channels are rarely used, if at all, with their ‘freshness’ adding to their impact.

If you’d like to know more, or if you’d like to receive a free brand partnership audit, please call Mark Jackson on 01296 680463 or email mark@hjmarketing.co.uk. He’d be delighted to tell you more.

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