Brand Partnerships on the rise

Howse Jackson Marketing is an acknowledged leader in brand partnerships and affinity marketing. With decades’ worth of experience under our belt, and as the owners of the UK’s biggest LinkedIn Affinity Marketing and Brand Partnerships Group (you can sign up here), we’ve noticed a huge recent uptick in partnerships.

This rise in brand partnerships is happening right across the board, in every sector. Take publishing, something we know a lot about through our digital publishing division. Just recently we’ve seen Condé Nast’s Self magazine partnering with Benevida Foods to launch a line of frozen food ready meals, IPC’s Look magazine partnering with the online retailer Simply Be to launch its own fashion collection, and The Times partnering with Spotify.

Many of these new brand partnerships have been performing extremely well. For example, The Times’ exclusive partnership with Spotify has attracted a raft of new subscribers as well as reducing churn.

However, we can’t emphasise enough the need to employ a brand partnership expert to structure these deals and create the right framework. This is essential, as lack of a properly structured legal partnership can lead to unforeseen problems, as was recently demonstrated in the $450M lawsuit between Swatch and Tiffany Jewellers earlier this year.

If brand partnerships are something that can help you extend brand revenues, call us on 01454 322344 or email We would be delighted to assist you and demonstrate how our expertise can help you leverage your brand further, with minimum risk. Alternatively, please read our whitepaper on affinity marketing which can be downloaded here.


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