Digital catalogues seeing outstanding results

Howse Jackson Marketing has been at the forefront of digital catalogues for many years and has produced some ground-breaking catalogues for a number of renowned high street retailers.

Previously viewed as niche publications of narrow appeal, digital catalogues are now producing results that far outstrip initial expectations. In fact we know of a few retailers whose eCatalogues have produced such astonishing ROI their publications form a core part of their 2014 marketing effort.

What is driving the increased usage of eCatalogues amongst consumers? There are many reasons but chief amongst them is the fact that 19 million people in the UK now own a tablet device. They allow consumers to browse digital catalogues in a relaxed fashion, either sitting on a sofa or lying in bed. As if to underline this fact, many eCatalogue purchases are made either on weekend mornings or 10pm on a weekday night.

What’s especially significant for retail brands – both online and on the high street – is that digital catalogue shoppers are more likely to buy, have higher average order values, and spend more time engaging with brands online than other website visitors. The result is simply this: superb ROI.

If you are a retailer and are interested in transforming your print catalogues into cross-platform, multi-media catalogue ‘experiences’, then Howse Jackson Marketing’s digital department will be able to assist you every step of the way. We are experts at taking printed catalogues and transforming them into stunning digital publications. Moreover, we are also uniquely positioned to help retailers distribute their eCatalogues and get them into consumers’ hands – after all, we are marketers by background.

If this of interest, please don’t hesitate to email ian@hjmarketing.co.uk or phone 01525 376690.

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