Insert Whitepaper Download

We’ve just released our latest whitepaper on inserts.  Entitled ‘Inserts: how to make them work for your business’, we’ve focused on the outstanding ROI potential of this powerful marketing channel.

We were prompted to write the whitepaper through our observations that inserts consistently outperform other media for our clients, including direct mail, off-the-page and digital.  That’s not to say these channels don’t work well, but we’ve often found inserts to be perceived at the bottom of the food chain when it comes to campaign planning.

We hope that our latest whitepaper persuades marketers to re-examine these views and we’ve also included a few tips on how to make inserts perform even better.  For example, co-branding an insert with a brand partner often significantly uplifts response.  We additionally look into the pitfalls as well as the niche insert opportunities available to marketers. If you would like to receive a copy of the whitepaper, it can be downloaded free by clicking here.

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