Insert Whitepaper Download

We’ve just released our latest whitepaper on inserts.  Entitled ‘Inserts: how to make them work for your business’, we’ve focused on the outstanding ROI potential of this powerful marketing channel.

We were prompted to write the whitepaper through our observations that inserts consistently outperform other media for our clients, including direct mail, off-the-page and digital.  That’s not to say these channels don’t work well, but we’ve often found inserts to be perceived at the bottom of the food chain when it comes to campaign planning.

We hope that our latest whitepaper persuades marketers to re-examine these views and we’ve also included a few tips on how to make inserts perform even better.  For example, co-branding an insert with a brand partner often significantly uplifts response.  We additionally look into the pitfalls as well as the niche insert opportunities available to marketers. If you would like to receive a copy of the whitepaper, it can be downloaded free by clicking here.

Other News

JULY 5TH, 2016

Affinity partnerships – let us do all the work
As one of the UK’s longest-standing brand partnership and affinity marketing agencies, we’d like to think… more >

JUNE 10TH, 2016

The Goodwill Partnership makes further strides
It’s been an incredible year so far for our Will-writing service, The Goodwill Partnership. Not only have… more >

MAY 11TH, 2016

The Partnership Review
We are proud to announce that we are partnering with affinity insurance experts Gent Beecham to create a new… more >
Archive news

BHS product despatch inserts
SMS service performing strongly
It’s what we do
The Goodwill Partnership pushes forward!
The Goodwill Partnership launches its new website and branding
We launch our new Managed SMS Service