The UK’s #1 Affinity Marketing Specialists


Affinity marketing is the cornerstone of Howse Jackson Marketing.  Yes, we are hugely experienced at campaign planning, media sales, creative services and digital solutions (including digital publishing) but a thread that links all of these services together is our experience in brand partnerships and affinity marketing.

Of course, not all marketing campaigns involve working with another brand.  Indeed, many of the UK’s most successful campaigns are solo projects.  But in our experience, with decades’ worth of experience at the front end of marketing, we’ve noticed that brand partnerships offer a huge range of benefits that add tremendous value to marketing campaigns (and business in general).

In short, affinity marketing and brand partnerships facilitate the customer journey and generate loyalty as well as new customers.  Niche media channels that aren’t normally available on the open market also become accessible in many instances.  In short, affinity marketing helps keep customers loyal and generates enhanced ROI.

As cheerleading exponents of affinity marketing, we set up the UK’s most popular Affinity Marketing LinkedIn Group in early 2011.  With 650 members and counting, the Group includes top partnership marketing professionals from Barclaycard, the CBI, npower, BUPA, RSA, BBC Worldwide, E.ON., Bauer Media, Google and Expedia to name just a few. The Group also offers free affinity marketing whitepapers for download, which can additionally be found here.

You can join our Affinity Marketing and Brand Partnerships LinkedIn Group by clicking here. We look forward to you joining in our discussions and networking!

Other News

JULY 5TH, 2016

Affinity partnerships – let us do all the work
As one of the UK’s longest-standing brand partnership and affinity marketing agencies, we’d like to think… more >

JUNE 10TH, 2016

The Goodwill Partnership makes further strides
It’s been an incredible year so far for our Will-writing service, The Goodwill Partnership. Not only have… more >

MAY 11TH, 2016

The Partnership Review
We are proud to announce that we are partnering with affinity insurance experts Gent Beecham to create a new… more >
Archive news

BHS product despatch inserts
SMS service performing strongly
It’s what we do
The Goodwill Partnership pushes forward!
The Goodwill Partnership launches its new website and branding
We launch our new Managed SMS Service