Shoutbox
"Last year, Serif recruited over 100,000 new customers. With an ever increasing customer database and excellent customer retention programmes, the Serif file is not to be missed!"
550,000 records
Serif is the world’s largest independent publisher of desktop publishing and web design software including photo-editing, drawing and graphics products.
A 100% customer file with approx 120,000 new records recruited each year via direct mail and telemarketing activity.
Profile:
- 100% buyers file
- Age 40yrs+
- Household Income £30k+
- 75% are male
- 95% pay using a credit card
- Financially astute
- 65% are multi-buyers
- All own a home PC and have internet access
- Interests include, travel, cookery and DIY
A significant percentage of this customer base are National Trust members with interests varying from wildlife to DIY, cookery to current affairs and gardening to travel. The Serif customer file represents an excellent opportunity to target the UK’s direct mail responsive buying audience.
This file has a proven track record of performing well for most mail order offers, financial, credit card, book clubs, competition offers, magazine subscriptions, travel and gardening offers.
Click here for Serif Datacard
