Affinity marketing is the practice of promoting products and services to a third party base, calling on the strength of the relationship between the consumer and the third party brand.
Affinity marketing was pioneered in the UK in the early 1990’s by credit card companies who worked with charities, trade unions, professional organisations and football clubs. Affinity marketing is different in a number of ways to other forms of marketing. It is normally a co-branded exercise, it allows access to the Affinity Partner’s customer base (which may not normally be available) and can work on a results basis, reducing financial risk for the product provider.
HJ Marketing have worked for many years in this sector and can help you from start to finish. If you are an organisation that would like to add value and generate revenue, or if you are a company wanting to target affinity groups we can help.
A sample of the many product and service providing partners can be seen blow. Simply click on the post-it notes to find out more.
To find out more contact Nick Howse on 01454 322344 or email firstname.lastname@example.org
Audible.co.ukAudible.co.uk is the UK’s largest supplier of digital spoken word audio books.… [more]
Donald Russell Fine FoodsDonald Russell is a fine food retailer with the Queen’s Warrant and is the Uk’s… [more]
Virgin WinesVirgin Wines are the largest online wine retailer in the world. Now in their 12th year,… [more]
MotabilityMotability – Affinity Partnership Customer Programme
Motability, the leading … [more]