Affinity marketing is a great way to target closed user groups with reduced risk"

affinity partnership marketing

Affinity marketing is the practice of promoting products and services to a third party base, calling on the strength of the relationship between the consumer and the third party brand.

Affinity marketing was pioneered in the UK in the early 1990’s by credit card companies who worked with charities, trade unions, professional organisations and football clubs. Affinity marketing is different in a number of ways to other forms of marketing. It is normally a co-branded exercise, it allows access to the Affinity Partner’s customer base (which may not normally be available) and can work on a results basis, reducing financial risk for the product provider.

HJ Marketing have worked for many years in this sector and can help you from start to finish. If you are an organisation that would like to add value and generate revenue, or if you are a company wanting to target affinity groups we can help.

A sample of the many product and service providing partners can be seen blow. Simply click on the post-it notes to find out more.

To find out more contact Nick Howse on 01454 322344 or email is the UK’s largest supplier of digital spoken word audio books.… [more]

Donald Russell Fine Foods

Donald Russell is a fine food retailer with the Queen’s Warrant and is the Uk’s… [more]

Virgin Wines

Virgin Wines are the largest online wine retailer in the world. Now in their 12th year,… [more]


Motability – Affinity Partnership Customer Programme

Motability, the leading … [more]

Thompson & Morgan

Thompson and Morgan has been at the forefront of the horticultural business since it… [more]

Bauer Magazine Group

Bauer Publishing are one of Europe’s leading media & publishing companies with… [more]


Homebase is one of the Uk’s largest DIY and home improvement chains, with 300… [more]

Gourmet Society

Enjoy up to 50% off at over 4,500 great restaurants throughout the UK and Ireland with… [more]

Insure4Retirement is one of the UK’s leading providers of home building and… [more]


BHSF is a market-leading not-for-profit provider of employee benefits and health… [more]

Naked Wines

Naked Wines, the UK’s fastest growing online wine retailer, was born in December… [more]

Activity Superstore

Activity Superstore is the UK’s largest Gift Experiences company, providing… [more]


Truprint is an online digital photo printing service specialising in preserving memories. … [more]


Superbreak is the UK’s leading short break operator and has successfully helped… [more]

Joules Clothing

Joules clothing is synonymous with quality and value and is quintessentially everything… [more]


Wickes is a trusted name in home improvement and the building trade – the preferred… [more]

The Goodwill Partnership

The Goodwill Partnership is one of the leading Will writing services in England and… [more]


Albelli is a subsidiary of Albumprinter BV, one of the largest European photo book suppliers… [more]


With over 180 stores in the UK, BHS has an undisputable major high street presence. Offering… [more]

MOT is a website that reminds people when their MOT is due by sending an… [more]