Naked Wines

Naked Wines, the UK’s fastest growing online wine retailer, was born in December 2008 when twelve friends jacked in their jobs during the depth of the recession to do things a little differently.  Their goal was to find the world’s most talented, undiscovered winemakers and set them up in business.

There’s absolutely no need to join a club or commit to future purchases but if you do want to become more involved and buy discounted quality wine on a regular basis, you can always become an Angel.

  • 100,000 Angels invest over £2m a month towards future orders.
  • Naked Wines use this to fund independent winemakers who in return…
  • Offer exclusive wines at preferential prices.
  • Which Naked Wines pass back to their customers.

Naked Wines call it the ‘virtuous circle’, as everybody gets more for less, without trampling on anyone along the way.

What does a Naked Wines Customer look like?

  • Homeowners
  • ABC1
  • Above average influence
  • Happy to transact online
  • Age 30+

What can Naked Wines offer you and your members, customers or supporters?

  • Great wines at great prices
  • 100% no quibble returns if you don’t like a wine you have purchased
  • Strong welcome offer that is proven to drive high sales
  • A bounty for each new customer who takes up the introductory offer.

Want to know more about Naked Wines? They:

  • Have invested in 40 independent winemakers to date
  • Ship an average of 10,000 bottles of wine every day
  • Have seen over 100% growth year-on-year, with sales of £23.5 million in 2011.
  • Recruited 200,000 customers, 100,000 of which invest over £2m a month towards future orders.
  • Have been named the UK’s most innovative wine company for two years on the trot, at the IWC.
  • Have been named the UK’s Online Business of the Year at the 2011 National Business Awards.
  • Probably the world’s largest group of net wine investors.

A truly social business

As well as the model itself, the website delivers a truly social experience.

  • Customers can chat directly to one another and to the winemakers.
  • Customers can vote with their feet on new initiatives and new wines and decide what makes the cut.
  • And we tell customers what to buy AND what not to buy, based on their preferences.

For more information contact Nick Howse on 01454 322344 or email nick@hjmarketing.co.uk

 

For any additional information please give Nick a call on 01454 322344