Bauer Magazine Group
Bauer Publishing are one of Europe’s leading media & publishing companies with over 136 years of history. Part of the Bauer Media Group, H Bauer, began in the UK in 1987 and has since expanded it’s title portfolio to publish well known brands including FHM, Q, Empire, Heat, Digital Photo, Performance Bikes and Car.
With the addition of the former Emap Consumer Media titles, Bauer is now the largest consumer magazine publishing company in the UK, playing a primary role in the Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets.
What does the general Bauer customer (subscriber) look like?
- 60/40 male / female split
- Average age is 45
- Young and older familes
- 91% have broadband at home
- 96% own a mobile phone
- 60% think price is important when purchasing product
- 32% think brand is important when purchasing product
What can Bauer Publishing offer your customers, supporters or members?
- A special low cost subscription offer.
- A portfolio of more than 40 well known UK magazine titles
- Excellent customer service via their UK customer call centre
- Added value gifts and incentives
- Potential for co-branded marketing material – loose inserts within subscription mailings