HJM has been working with B&Q since 2009 and have taken on a varied range of projects including:
- Diamond Card – B&Q has appointed HJM to manage its Diamond Card database of 4.25m ‘Over 60s’. HJM is generating income for B&Q by renting the data to the direct marketing industry as well as negotiating with a select number of affinity partners.
- You Can Do it – B&Q has launched a series of DIY Courses at five of its major stores. If successful, the concept will rollout across the country. HJM has approached major businesses and local councils in the proximity of these stores and invited them to promote these courses to their employees. Those who want to participate are sent B&Q promotional material via HJM.
- Virgin Wines – HJM has helped to broker a deal between B&Q and Virgin Wines whereby customers enjoy a wine discount if they make a purchase at www.diy.com (B&Q’s website). Bringing two organisations with very strong brand identities together is never easy but HJM has helped to facilitate this.
- Consultation Appointment Setting – HJM has developed a lead generation programme, encouraging consumers to book an appointment with a B&Q design consultant. These leads are fed to an external telemarketing agency, appointed by HJM, who call and convert prospective clients to firm appointments. To ensure the process runs smoothly, HJM liaises with B&Q’s customer service team and its network of consultants.
B&Q view HJM as an extension of their team and uses HJM to take pressure off their internal resources. The diversity of work we undertake is testament to their faith in us and our ability to successfully take on tasks of all shapes and sizes.
Karen Deacon, Category Planner at B&Q