Howse Jackson Marketing is one of the UK’s leading direct marketing campaign planners. We have an in-depth knowledge of the data, list, insert and telemarketing markets as well as digital media such as email marketing. We underpin this knowledge with a commitment to achieving the highest quality response rates possible.
This focus on quality and optimising ROI sets us apart and can only occur if we fully understand our clients’ needs and objectives. We therefore set great store on working with our clients as partners so that we are able to deliver the very best results possible.
Our planning team have years of experience and we believe in a measured and consultative approach to planning whether your campaigns are high or low volume.
Clients include both brands and agencies, with our charges offered on a commission-only basis.
HJ Marketing has developed an appointment setting scheme for businesses selling high ticket items. It is a proven model which brings together lead generation, digital publishing and telemarketing channels, delivering ongoing appointments and design consultations. Ideal for the sales of kitchens, bathrooms, conservatories, cars and other major purchases. (more)
HJ Marketing has developed an appointment setting scheme for businesses selling high ticket items. It is a proven model which brings together lead generation, digital publishing and telemarketing channels, delivering ongoing appointments and design consultations. Ideal for the sales of kitchens, bathrooms, conservatories, cars and other major purchases.
Whether it’s for market research, generating appointments or direct sales, telemarketing is a flexible channel that can be adapted and improved upon in real time. Howse Jackson Marketing is able to plan bespoke telemarketing campaigns using up-to-date, accurate lists and high calibre call centre operatives – this combination normally being the only realistic way of achieving ROI. (more)
Direct mail is still a relevant and powerful marketing channel. Whilst overall mail volumes have declined, especially since the advent of digital media, response rates can generate strong ROI with proper planning. Howse Jackson Marketing’s direct mail campaign planning pays special attention to the target market and also the lists used to reach this audience. (more)
The key to effective email planning is ensuring that solid HTML creative is underpinned by accurate and cost effective list sourcing. Get these two elements right and an email campaign has a high chance of success. Howse Jackson Marketing also focuses on ensuring that successful email campaigns have roll out potential to maximise ROI. (more)
Unlike most media agencies, Howse Jackson Marketing’s magazine ad planning is aimed squarely at achieving a low cost-per-response. Off-the-page direct selling is dependent on this, with the media used secondary in importance to the ROI generated. Our magazine advertising planning therefore centres on getting the balance right between the cost of the ad space and the margin on the product sold. (more)
Lead generation is one of the fastest growing digital marketing channels allowing clients to generate leads on a cost-per-click, cost-per-action and cost-per-lead basis. We specialise in lead generation but with emphasis on high quality leads and ROI rather than large volume.
The ubiquitous nature of mobile phones allied to the upward trajectory of smartphone usage (27% of UK consumers now own a smartphone, Aug 2011), make mobile phone campaigns incredibly effective. The key with such a personal medium, however, is to ensure that the offer is highly targeted and relevant – for example, an in-store SMS campaign. (more)
Banner advertising, whether it is ‘run of site’ across entire ad networks or highly focused niche campaigns targeting just one or two websites, can produce exceptional ROI. The key task is to identify the right websites whilst also purchasing the banner ad space at rates needed to generate a return. It is this combination that exemplifies Howse Jackson Marketing’s approach.
Radio offers far more than just airtime ads. Indeed, for direct marketers it provides a number of unique opportunities that are fully measurable for ROI. These include email marketing to a station’s database of listeners, AV promotions whereby listeners are directed to a station’s website and airtime competitions with data capture to name a few. Added to radio’s resurgence in popularity, radio marketing makes a compelling case for many direct marketers. (more)