Howse Jackson Marketing has decades’ worth of experience in planning insert campaigns with superb ROI. We do this by combining low media rates with finely targeted planning as well as employing value-added techniques which further uplift response.
Whilst we certainly use standard insert channels such as newspapers and magazines, we are renowned for thinking ‘outside the box’ by using inserts in product despatch parcels, account statements, catalogues, brochures, point of sale and digital media such as online order & email confirmations. This combination often generates a superior response.
We are also specialists at affinity marketing and we find that by co-branding insert campaigns with a relevant media partner, we are able to significantly enhance response rates. This is because affinity insert campaigns carry implicit endorsement from the media partner which gives consumers trust in the product offering.
Finally, we are able to provide guidance in how to further uplift insert response rates by using other marketing channels to back up the insert campaign e.g. an email broadcast can be sent to a customer base prior to an insert campaign being launched. We are able to plan, advise upon and implement such campaigns.