In the UK, almost every adult owns a mobile phone making it an extremely powerful and far-reaching marketing channel.
However, given the personal nature of mobile phone ownership, marketers must take special care to ensure that consumers’ privacy is respected. Indeed, with such an intrusive channel, mobile marketing works best when offers are highly targeted and relevant.
Perfect examples of targeting and relevancy include in-store SMS campaigns, membership offers to loyal groups of customers, purchase reminders e.g. car MOTs and special offers to consumers with specific lifestyle interests.
Howse Jackson Marketing can implement a wide range of SMS/MMS (text messaging) campaigns on behalf of clients, as well as advising on targeting and relevancy – this is crucial to ensure that mobile marketing adds value to your brand and never harms it.