When planned and implemented correctly, direct mail remains an extremely potent marketing channel. Response rates continue to hold up well mainly because the move towards digital media means there is less clutter on consumers’ doormats – creative pieces of direct mail still stand out as powerfully as ever.
Howse Jackson Marketing has extensive experience of direct mail and we have implemented many hundreds of campaigns for clients from all sectors, both B2B and B2C.
Carefully planned and well-targeted direct mail remains the cornerstone of our success. Experience has taught us that identifying the best list and data for each campaign is as vital as the creative execution itself. For this reason we place enormous importance on direct mail campaign planning and finding the best lists.
We also place special emphasis on return-on-investment (ROI) meaning that we carefully balance each component of a direct mail campaign to ensure its cost-effectiveness – be it print, copywriting, mail and list costs. We are able to advise on each element or we can implement a direct mail campaign from start to finish on your behalf.
We are also experts at affinity marketing and we are able to find direct mail brand partners who can enhance a campaign further by their involvement.