Council media consists of a rapidly expanding portfolio of marketing channels owned by local authorities and county councils. They are ideal for companies looking to build awareness in a local setting.
Typical council media include roundabout and highway signage, poster sites, buses, street lamps, litter bins, digital screens and websites to name just a few. Most council owned media can be leased short or long term depending on the requirements.
These channels are now available through Howse Jackson Marketing. We can create niche strategies to target local consumers as well as plan nationwide campaigns. The following 36 councils are part of our portfolio:
Aylesbury Vale District Council
Based in the heart of Buckinghamshire and sheltered by the Ridgeway and Chiltern Hills, Aylesbury Vale District Council (AVDC) covers one of the most attractive commuter heartlands in the UK. We are able to offer advertisers the opportunity of advertising on AVDC’s website.
Basildon, based just outside the M25 between London and Southend-on-Sea, has a prominent commuter workforce as well as its own unique local community. The Council publishes a free newspaper, Borough Diary, which is delivered to all residents’ homes four times per year. This advertising opportunity is now available through Howse Jackson Marketing.
Bexley Borough Council
The London Borough of Bexley is one of thirty two London Boroughs that make up Greater London. Based between Woolwich and Dartford in the east of the city, Bexley Council offers a number of advertising opportunities including roundabout signage, a free quarterly magazine, website and even dog bins.
roundabouts, magazine, website, dog bins
Brentwood Borough Council
Located just outside the M25 in the east of London, Brentwood Borough Council offers a wide variety of advertising opportunities within a 70,000 strong catchment area. The Council’s main advertising offerings are outdoor – please phone Howse Jackson Marketing for further details.
Brighton & Hove City Council
Based on the South Coast, Brighton & Hove Council covers a unique population made up of long distance commuters, alternative lifestyle advocates as well as a thriving gay community. The Council is progressive in its outlook and offers brand advertising on its main website.
Cambridge City Council
Based 50 miles north of London, Cambridge is the location of one of the most famous universities in the world and home to 130,000 people. Cambridge City Council now offers advertising space on signs and barriers in four major car parks located around the city.
Canterbury City Council
Based at the bottom of Kent, near the English Channel, Canterbury is one of the UK’s most historic cities. A UNESCO World Heritage Site, Canterbury offers various advertising opportunities, including its website as well as outdoor poster sites.
Chichester District Council
Chichester is an historic cathedral city located in West Sussex and the district council covers 115,000 residents and 300 square miles. Chichester District Council offers a huge variety of advertising opportunities including its quarterly ‘Initiatives’ magazine, roundabouts, waste collection vehicles and even community wardens sponsorship.
various outdoor, magazine
Coventry City Council
Coventry is the 12th largest city in the UK with a population of 320,000. The Council offers a broad range of advertising and sponsorship opportunities including its quarterly magazine, Citivision, as well as lamp post banners, car park signage and roundabout sponsorship.
lamp posts, magazines, car parks, roundabouts
Ealing is located in west London, about 8 miles from Trafalgar Square. The area is affluent with a sizeable professional workforce. Ealing Council offers advertising within its in-house publication ‘Around Ealing’. Published ten times a year, Around Ealing is distributed to 137,000 homes.
East Renfrewshire Council
East Renfrewshire is one of 32 council areas of Scotland. Located just outside Glasgow, to the south east, East Renfrewshire is home to 90,000 people and was voted second in a poll of the top places in the UK to raise a family. East Renfrewshire Council offers advertising within its own in-house publications, such as its quarterly ER magazine and its internal staff magazine, Insider.
in-house publications including magazines and newletters
East Sussex County Council
East Sussex County Council covers towns like Eastbourne and Hastings, as well as a number of idyllic rural English villages such as Sedlescombe. The Council offers advertising within ‘Your County’ magazine, delivered to 235,000 homes three times a year, as well as roundabout sponsorship.
The London Borough of Hackney is located in the east of London, adjacent to Islington and the City of London. Its multi-cultural population of 250,000 people is primarily made up of urban professionals as well as local inhabitants living in housing estates. The Council offers advertising within its magazine ‘Hackney Today’ which is distributed every fortnight to nearly 100,000 homes.
Hampshire County Council
Hampshire is the largest county in South East England covering 1,400 square miles. Located on the south coast, it has a predominantly affluent population of 1.8 million. Hampshire County Council offers advertising within its Hampshire Now magazine which is printed quarterly and delivered to 550,000 homes. The Council also offers advertising on its website as well as within a number of guidebook publications.
Kirklees is a metropolitan borough of West Yorkshire with 400,000 inhabitants. Huddersfield is its largest town and centre of administration. The Council offers advertising on its payslips to 19,000 staff, including teachers in Kirklees schools, thirteen times a year.
The London Borough of Lewisham is located six miles south east of Trafalgar Square. The Borough has a young population with a quarter of its 270,000 residents aged under 19. Advertising opportunities are available within its Lewisham Life magazine, distributed to 116,000 homes and published four times a year.
Luton Borough Council
Luton is a large town of 200,000 inhabitants situated 30 miles north of London. The Borough Council offers a wide range of advertising opportunities including lamp posts, staff payslips, welcome signage as well as Lutonline newspaper which is distributed to 72,000 homes each month.
lamp posts, magazine, payslips, newspapers, welcome signage
Maidstone Borough Council
Maidstone is the county town of Kent, situated 32 miles south east of London. The river Medway runs through the centre of the town, linking it with Rochester and the Thames Estuary. Home to 140,000 people in the wider district, the Borough Council offers a broad variety of advertising options. These include park & ride buses, poster sites, parks, leaflets and the Council website.
buses, open spaces, posters, website, in-house publications
The London Borough of Merton is home to 200,000 inhabitants and is situated in south west London. The Borough Council offers advertising within its quarterly magazine, My Merton. The title is distributed to 80,000 homes in the Borough. Advertisers can also target the Borough Council’s plasma screens, in-house staff magazine and intranet.
Midlothian is one of 32 council areas of Scotland. It borders the City of Edinburgh and has a population of 82,000 inhabitants. The Council publishes a tabloid-style newspaper ten times per year called Midlothian News. This title is distributed freely to 40,000 homes and is available to advertisers.
Newcastle City Council
Newcastle upon Tyne is a city and metropolitan borough in Tyne and Wear, north east England. Home to 280,000 people, it is situated on the north bank of the river Tyne approximately 8 miles from the North Sea. Advertising opportunities offered by the City Council include roundabouts and litter bins.
roundabouts, litter bins
Norfolk County Council
Norfolk is a low lying county based in the heart of East Anglia, eastern England. Covering 400 square miles, the county has a population of 860,000 inhabitants. The County Council offer a number of advertising opportunities including roundabout sponsorship, leaflet advertising, website display ads, park & ride buses as well as its e-magazine, Your Norfolk.
buses, magazines, roadside
North Lincolnshire Council
North Lincolnshire is a unitary authority area in the region of Yorkshire and the Humber estuary. Home to 170,000 people, the area covers 326 square miles. The Council offers advertising on the back of its car park tickets. These tickets are issued to 20,000 motorists each week in the Council’s long and short stay car parks.
car park tickets
Nottingham City Council
Nottingham is a city and unitary authority within the county of Nottinghamshire. More than 300,000 people live within its boundary. The City Council offers a wide variety of advertising opportunities including car parks, lamp posts, what’s on event guide, internal staff platforms and its magazine entitled ‘Arrow’. The quarterly title is distributed to 113,000 homes.
car parks, lamp posts, magazine, various other outdoor
Oxford City Council
Oxford is one of the UK’s fastest growing cities with almost 250,000 people living within its greater area. The city is known worldwide as the home of Oxford University. The City Council offers advertising within its newsletter publication, Your Oxford. The newsletter is published twice a year and is sent to every household in Oxford.
Portsmouth City Council
Portsmouth is notable for being the UK’s only island city, as it is located primarily on Portsea island. Situated on the South Coast, 64 miles from London, Portsmouth is home to 205,000 people. Its City Council offers a wide variety of advertising opportunities including its magazines and newsletters, lamp posts and roundabouts, council and refuse vehicles, payslips and even flowerbeds.
magazines, newsletters, lamp posts, roundabouts, flowerbeds, various outdoor
Salford City Council
Salford is a city and metropolitan borough of Greater Manchester, England. The city has a population of 218,000 and is administered from the Salford Civic Centre in Swinton. It is unique in having no identifiable city centre. The City Council is particularly progressive with outdoor advertising and offers roadside posters, lamp posts, roundabouts, city boundary signs and even bridge banners.
roadside, lamp posts, bridge banners, roundabouts, other outdoor
Southampton City Council
Southampton is the largest city in the county of Hampshire and is located 75 miles from London. The city is home to 240,000 people and the City Council allows advertisers to target these residents using roundabout and road boundary signage. The Council estimates that these are individually viewed 2 million times a year.
various outdoor, sponsorships
Surrey County Council
Surrey is the most affluent county in the UK and is home to approximately 1.1 million people. Located on the very edges of south west London, Surrey County Council offers its website to display advertisers as well as its magazine, Surrey Matters. The title is delivered to 500,000 households three times a year.
Torridge District Council
Torridge is a local government district in Devon, England. Home to just 64,000 people, the Council’s administrative headquarters are located in Bideford. Torridge District Council has been promoting its recycling messages on the sides of its vehicles for many years, and is now making these spaces available to advertisers.
Wandsworth Borough Council
Wandsworth is a London Borough adjacent to the Thames on the southern side. The Borough is home to 300,000 people living in 130,000 households. Wandsworth Council offers display advertising on its website as well as ads within its bi-monthly magazine, Brightside.
various outdoor, magazine, website
The Metropolitan Borough of Wirral is part of Merseyside, North West England. It has a population of 310,000 and covers 60 square miles of the Wirral Peninsula. The Borough Council offers outdoor advertising on motorway slip roads, roundabouts and key junctions as well as advertising across its digital screen network (libraries and one stop shops).
roundabouts, various outdoor