The reach and coverage of radio is exceptional. Over 47 million UK adults tuned into their selected radio stations in Q1 of 2013 alone, with the average radio listener tuning in for 22 hours per week.
Digital radio is also making serious inroads, with the share of all radio listening hours via a digital platform growing 17% year on year and mobile seeing a significant rise in popularity.
Radio is also one of the very few media that is used both within and out of the home. Indeed, in terms of reach percentage, 76% listen within the home, 59% in the car and 29% in the office or elsewhere.
A key advantage of radio is the wide range of promotional opportunities. Aside from standard airtime campaigns, many stations offer AV promotions whereby listeners are directed to a station’s website to participate in competitions. This information can then be data captured. Other opportunities include email marketing to a station’s database of listeners; display advertising on a radio station’s website; programme sponsorship; airtime competitions; and mobile in-app display advertising.
Because most radio stations are commercial enterprises relying on brand marketing as their primary source of income, they remain very flexible with many willing to create exclusive tailored advertising packages.
Contact us now to find out how we can help you use radio to deliver a local or national audience both in and out of the home.
Call Nick Howse on 01454 322344 or email firstname.lastname@example.org.