Shopping Centre Advertising
Even in the internet age, shopping centres remain a powerful advertising medium. The reason for this is quite simple: they continue to deliver a high concentration of visitor footfall. Westfield shopping centre in London, for example, had over 27 million visitors in 20011 alone. These very same visitors spent £970 million in the same calendar year.
Other large UK shopping centres attract similarly large footfall figures including Essex’s Lakeside Thurrock, Birmingham’s Bullring, Manchester’s Arndale Centre and Newcastle’s Metrocentre to name a few. Even smaller, regional shopping centres witness millions of visitors each year ensuring that shopping centre advertising has a powerful reach.
Just as importantly, shopping centres offer a huge range of advertising media opportunities that can be tailored to each client. These include niche opportunities such as washroom panels and map advertising to more mainstream opportunities like digital display screens and even tannoy announcements. Shopping centres are also ideal for product sampling and promotional stands.