Tablet computers sell as many units as laptops whilst smartphone usage is becoming universal. App creation is therefore an essential part of a marketer’s toolkit

app creation

Howse Jackson Marketing offers a start-to-completion app service that takes a brand or publisher’s content in order to create a cross-platform app.

See our video below for a short demonstration:

This ‘one upload’ solution creates an app for Apple’s iTunes platform (iPad and iPhone) and includes submission of the app to Apple.  It also includes the simultaneous creation of an app for Google’s Android platform for use on tablet devices such as Google’s Nexus 7 and Android smartphones.

We can advise on all aspects of creating an app for your brand.  This includes recommending the right content presentation and ‘look and feel’ as well as the optimum way of monetising existing and previous content.

Our app creation service also includes recommendations and assistance with marketing the app to your audience.  This is essential in order to gain visibility and cut-through for your brand.

We offer two app services:

  1. Easi-App: this provides an affordable entry-point app solution which is suitable for magazine publishers.  The low-cost app is based on a small quarterly fee and block page rate.  App costs can be quickly recouped by a single advertiser. Easi-App also allows publishers the freedom to monetise the app as they wish and to keep all the revenue generated.  App are housed on the Apple Newstand.
  2. Premium App:  this is our top-level, cross platform app solution and offers full multi-media capabilities including embedded video and audio.  Ideal for more sophisticated publishers, our premium app solution is fully bespoke and individually tailored to a brand or publisher’s needs.
For a detailed breakdown of the difference in services see the table below:

 

We use an app software platform which is tried and tested by publishers such as Reader’s Digest, Management Today and Time Out as well as brands such as Littlewoods, Very and Lands’ End.

In keeping with our ‘bureau’ ethos, we offer full support and maintenance of a publisher’s app on an ongoing basis as well as a named production contact to assist at all times.

For more information on our app services, please contact Ian Jackson, Head of Digital, on 01525 376690 or email ian@hjmarketing.co.uk.

For any additional information please give Ian a call on 01525 376690