why have an app?

 

1. PR Tool – While a Website is a vital tool for you to promote your products and services and acts as a one-stop shop for your users, the number of mobile users is ever-increasing. Most of these mobile users also access the Internet on their smartphones and other mobile devices. Today, everything including commerce, trading and payment is handled on mobile. That being the case, mobile apps have proved to be the very future of computing. Developing a mobile app and promoting it among your users is hence extremely beneficial to further your business.

2. Reach a specialised market – iPhone/smartphone users are: IT-literate professionals, early adopters, internet-savvy.

3. Improve branding and advertising – Create something spectacular, something special, something unique. It’s a great opportunity to advertise your brand to a big wide world at a relatively low cost.

4. Be at the forefront of innovation – being at the forefront of innovation can be incredibly lucrative.

5. Showcasing Your Products and Services – You can use your app as a tool to showcase your products and services. Users visiting your app would then have instant, one-stop access to you. You can keep updating your app, to feature different new products every once in a way. Offering users interesting offers and discounts encourages them to visit you more often and spread the good word as well.

6. Expectation – believe it or not, but a lot of IT-literate, smartphone-savvy, young professionals expect well-known brands to have an app now.

7. Compete with the big guns – it can be difficult to compete with the big guns on the product and service front, but on the App Store – all are equal. Create something unique and stand out from the crowd!

8. Reaching Many More Customers – Developing an app for your business helps you reach many more customers, than with a traditional Website. Mobile search has become very popular today, especially with the younger audience. While your current customers could spread the word by talking about you to their friends, new users could find you via a generic search. Additionally, integrating major social networks with your app furthers the scope and reach of your business.

9. Get more customers, followers, fans – iPhone and smartphone users are a different breed altogether. You have a good opportunity to appeal to this great crowd. In normal circumstances they may never hear about your brand or use your services. With an iPhone app – you stand a much greater chance to appeal to this great crowd.

10. Additional form of contact, interaction and show-off – the more opportunities you have to interact with your clients and show-off your brand, the better. An iPhone app, if nothing else, can be one of those things which helps you to provide additional point of contact to the outside world.

 

Market trends:

  • (General) comScore came out with a report declaring that not only was mobile now driving Internet activity, but that the apps had won. The stat that flew around the Internet was that 88 percent of smartphone activity was spent on apps. Social networks like Facebook sucked up one-fourth of that time, followed by games (16 percent) and radio (8 percent).

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Jan 2015

 

  • (Retail) “Mobile app stats, see growth year on year, but last year was rather remarkable, figures fromFlurryreport that in 2014 overall app usage grew by 76%, what a huge increase! Where previous years have seen immense growth in games and entertainment apps, last year saw consumers getting down to some serious business and adopting their mobiles for an always-on shopping, communication and working behaviors. App usage is simply becoming more and more part of our everyday lives. Companys are developing branded company apps to meet these needs.

 

Consumers are shopping on mobiles most frequently around the times of 9am, lunchtime and again in the
evening, so the trend we are seeing is: mobile usage while out and about at commute times.

 

For retailers, these new habits provide countless revenue prospects. The challenge is meeting the new consumers’ needs with the technology they respond to. What retailers have to remember is that now customers have access to their shops 24/7/365, and what we find is that businesses are making the mobile device their new front door and it is always open for business.”