Shoutbox
"An ideal and responsive list for anyone who wants to target affluent, male mail order buyers and multi-buyers!"
75,000+ records
Van Heusen sells high quality formal and casual shirts, cufflinks, ties and other accessories through their very successful mail order division. Brands purchased include Van Heusen, Viyella, Peter England and Rocola with order values ranging from £35-£90.
Aimed at the more affluent consumer, it’s a statement of intent, a symbol of both confidence and distinction that comes from owning a shirt from a company that proudly bears the title of the ‘World’s Leading Shirt maker’.
Customers are acquired via a number of marketing channels including direct mail, 3rd party inserts and off the page advertisements. This file is expected to grow significantly throughout the next 12 months.
Profile:
- AB’s aged 40 – 65yrs
- Household income £35k+
- 90% are male
- 60% are multi-buyers
- Broadsheet readership
- Interests include; gardening, good food & wine, arts and travel
- 90% pay using a credit card
- Financially astute
The Van Heusen customer file represents an excellent opportunity to target the UK’s affluent and responsive direct mail audience. This file will work well for high quality mail order products, non-competing clothing offers, financial services including investments, magazine subscriptions, wine clubs, travel and gardening offers.
For any additional information please give Ian a call on 01296 468558.
